Have you ever at any point in time attempted to register a domain name for your website? If so, you would realize how elaborate this process is and how crucial it can be. How crucial are domain names for your business? Domain names act as a catalyst for your business marketing activities and online presence. It is a prominent asset for the branding team to leave a lasting trail for the business presence in the market. Which makes, finding a perfect domain name as your prime task.
Today, you can choose from over 1200 new domain extensions that are fitting your business. It is essential for you to understand how these domain extensions (.TECH or .STORE) shapes your website’s online marketing and search engine ranking. Ultimately, every business wishes to stay on top in the market and remain in the high ranking position in the search engines.
The next immediate question that will occur in your mind is – How valuable and effectual are the new domain extensions on my website’s SEO ranking when compared to the touchstone such as .com domains? A simple answer that Google has to your question is – Google does not differentiate on which domain extension you use, rather Google prefers to have short and pertinent web addresses over long ones.
John Mueller, Google’s webmaster trend analyst gave an enlightening discussion on how Google handles search and treat new domain names – “When we have two URLs that have the same content, and we try to pick one to show in the search results, we will pick the short one. It doesn’t mean it is a ranking factor, but it means if we have two URLs and one is really short and sweet and this other one has this long parameter attached to it and we know they show exactly the same content we will try to pick the shorter one. There are lots of exceptions there, different factors that come into play, but everything else being equal — you have a shorter one and a longer one, we will try to pick the shorter one.”
As John Mueller stated, it is put forth that the impact of a new domain name vs an old domain name does not have an immanent influence on the website’s SEO. Yet, a shorter URL is preferred and you can easily obtain a short domain name with help of the new domain extensions – looking at that you may end up getting your preferred domain name and have a relevance that will add a value to your brand.
Bill Hartzer, an SEO who has 20 years of Search Engine Optimization experience, validates the fact that a new domain name is as good as any other domain names for SEO purposes. He also urges you to use the best SEO practices for your website in order to not go down the hill in your ranking. An advantage of using a new domain name is – it is shorter, relevant, and memorable as a website name which benefits the customers and users. And what can be best suited for users can help you stand above your competitors in your ranking.
Wix.com, a cloud-based web development platform, organized a contest that invited users to make websites that are optimized for the term ‘SEO Hero’. The winner of this contest was www.seo-hero.tech, a website on the new domain extension. Walid Gabteni of www.seo-hero.tech, says, “Google loves businesses that stand out. I needed to standout and for that I used several tactics, choosing the .TECH domain extension was one of them. If you are a startup or a tech company, you must quickly register your brand on .TECH for the same reason.