Best practices for setting up a domain


setting up a domain

The original idea of the Internet, created by J. C. R. Licklider, was that the network, which will connect governments, companies and people, calls no less than the Intergalactic Computer Network. It was the 60s of the 20th century, when no one could even dream that half a century later, 3.4 billion of people would be connected with a single platform.

The Internet was still just a term, and it seemed that years, perhaps decades, would have seemed to pass until this idea was realized. But well, through history, there were many errors in estimates, especially when it comes to computers and the Internet. Some are correct, and some have entered the legend. When on March 15, 1985, the company for the production of computers Symbolics Inc from Massachusetts registered the first domain in history –, no one could even imagine that only 30 years later there would be as many as 326.4 million registered domains.

Today almost every country has dozens of domain registration companies. But how do you know which way to go when setting up a domain? Let’s start from the beginning.

What is an Internet domain?

Domain is a unique text tag that is connected to a specific IP address. Each domain has two parts, domain name and TLD extension. The domain is directly linked to the DNS service. With DNS, the domain leads us to a specific server and its address, or IP. The first registered domain is, which was the domain of the company that produced servers and workstations. The domain is recognized by the fact that it is most often represented with the www label and is composed of at least three parts that are necessarily separated by points.

  • The first part is www (world wide web), which is a label for the Internet. It is not required and can be replaced by some other text, but it is desirable to write it when typing the domain in the browser unless otherwise indicated.
  • The second part is the domain name. From the domain name of your website will depend on how people will find your website, how they will treat it and how they will remember it when they leave your site.

How to choose a good domain? Your domain is the centre of your Internet identity. What makes one domain good and what is bad? First of all his name. Therefore, it is very important that you know which things you should consider when choosing a name that will represent you all over the world. This domain name must be unique to the domain under which it is registered. The international availability of domains requires that the domains are written in English alphabet so that everyone can be able to type them, but lately domains are quite popular in languages of certain nations.

  • The third and mandatory part is domain, e.g. .com., org., de. etc. The domain can talk about where is the company that uses it, so take care of it.

‘’If the shop window is not good, nobody will enter’’ – a phrase that is used by people, but it can certainly be applied to the domain for your site. Do not lie yourself, that the domain name is not important. Although it’s certainly not the single most important factor in your business development (whether it’s an offline or online job, a big company or a personal blog), the domain name is probably the first meeting of your reader, client, customer with your site or brand. And it’s important to be good. The best that can be. Regardless of which method of selecting a domain you are using, it is important that it be “sticky to the ears”, that people remember it, to immediately associate them with what you are dealing with and that is easily readable. It would be a good idea to choose a domain while your idea of a business, blog, start-up project is in the lead, so that you can plan a complete branding and that the name that is chosen for the domain is in line with other branding (because today there is less chance you will find a free domain for the word you need). A well-chosen domain can help you develop your brand, don’t forget that.

how to choose a domain?

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When choosing a domain, the good thing that you need to accept from sellers is to analyse the choice of the appropriate domain. The analysis involves examining certain key words and terms that describe your business or product, which could possibly be used in the name of your site. An analysis is needed because a small difference in key word layout does not bring the same number of searches on search engines. For example, “making a site” is 30,000 times per month on google and “online presentation” is only 300 times per month. The difference is very noticeable and great.

The practice has shown that the name of the internet domain should not have more than 20 characters, and that the names of the domains with a dash should be avoided, because imagine how it sounds communicating these names over the radio or in a telephone conversation. And if such a name is too long or consists of more than one word, it should be considered a shortened variant or abbreviations from the initial letters.

The shortest suggestion while setting up a domain name is to pick up the type of domain that is recommended for the target group that the future site is intended for. Choosing the right internet domain affects not only the search results via Google, but also the perception in the eyes of the visitor of the website. If you only operate on the local market – register a national domain, in most cases it will be sufficient. If you do business in several countries – register the national domains for each of the countries, and have an international domain as the global address of the parent company.

Choose the appropriate extension of your domain. The convincingly best choice is .com. First of all, because it is the first extension that people will type when looking for something. Secondly, because .com is one of the oldest extensions, which suggests to your visitors and clients that your business or the web site has existed for a long time, it operates and survives on the Internet.

However, it is often very difficult to find a good .com domain. What comes into consideration in case you do not find the appropriate .com domains are .net, .info, and national domains. But, they are also good only in certain situations: you can use the net extension for most sites, but it is the best for technologically oriented sites. If you can find a short, easy-to-remember name, it’s almost as good as .com, but if the name is too long or too complex, give up. Consider the .info extension if your website is an informational character. For example, if you would like to buy a hard drive you would type, but if you would like to find out how the hard drive works and what its main components are, you would type And do not accidentally place a non-informational site on .info domains. This will only upset visitors, which is not good for business in any way.

setting up a domain - www

Also, taking free domains in most cases also implies different limitations on the part of the service. The most common restrictions are applied to online advertising that does not suit you in any way. It is advisable to buy your own domain because it certainly does not represent an excessive cost and, in return, offers freedom in relation to different restrictions on services that offer free domains. Of course, it should be said that you can buy your own domain at any time, which means that if you want you can get some free domain and then buy your own.


We know that the whole story about registration and domain selection seems to be complicated, but you have no reason to worry. The technical support you get on this occasion is always there to help you solve all the issues and answers to all your questions. And in case you have chosen a domain that is not suitable for you, you should not worry at all. Most firms which are dealing with domains (depending on the business policy) will allow you to select another domain. To save your precious time, here’s another useful tip: once you have chosen a domain for your site, it would be best if you register it within the same company that will be your hosting provider. In this way, you will save yourself unnecessary waste of time and additional complications. If you are looking for a domain, visit and we are sure you will find everything you need. In the end, keep one more thing in mind. If you’ve decided to launch your site, there’s no need to let a few simple steps, such as selecting domains and hosting providers, slow down the start of successful work!

About the author

Rachael Chapman

A Complete Gamer and a Tech Geek . Brings out all her thoughts and Love in Writting Techie blogs.

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By Rachael Chapman